Using the Bonus Round Feature

The Bonus Round is a timed extension that activates after your campaign's main deadline passes. It creates a powerful sense of urgency — donors who missed the main campaign get one more chance to contribute, often under enhanced incentives like matching or a special goal.

When to Use a Bonus Round

• When you're close to your goal at the campaign deadline and want to push through.
• As a planned finale with a matching gift ("For the next 2 hours, all gifts are matched!").
• To re-engage donors who opened your emails but didn't convert during the main campaign.

Setting Up a Bonus Round

1. In your campaign editor, go to Add-ons and enable Bonus Round.
2. Set the Duration — how long the Bonus Round runs after the main campaign ends (e.g., 2 hours, 24 hours).
3. Optionally set a Bonus Round Goal — a separate, smaller goal displayed during this period.
4. Configure the messaging shown on the campaign page during the Bonus Round.
5. If combining with Matching, ensure your Matching add-on is also configured. See Setting Up Donation Matching.

Triggering the Bonus Round

The Bonus Round can be set to:

• Automatically activate when the campaign's main end time passes.
• Manually triggered by you from the campaign dashboard — useful if you want to control the exact moment it launches.

What Happens After the Bonus Round Ends

Once the Bonus Round timer expires, the campaign page shows a closed/completed state. All donations — from the main campaign and the Bonus Round — are combined in your reports and CRM. There's no separate reporting segment for Bonus Round donations by default, though you can filter by date range in the Report Builder to isolate them.